Peugeot 308
Pan European digital campaign
Pan European digital campaign
THE BRIEF:
Celebrate the redesign of the new Peugeot 308
THE IDEA:
The new Peugeot 308 is unique and full of character - as are the people who buy it. So we invited show their true character with the Peugeot 308, for the chance to be photographed by famous French photographer Xavier Lambours , (ok so not so famous but Rankin and David Bailey were just too expensive).
THE SOLUTION:
We invited people to upload images of themselves showing their character. The submissions were then shared on facebook for people to vote on the best images. Xavier Lambours then selected 50 people from the highest votes and brought them to his studio for a professional studio shoot.
THE RESULT: See the video!
CD and Creative: Matthew Watts and Nigel Clifton
Photography: Xavier Lambours
Production: EHS4D and BETC Paris
Celebrate the redesign of the new Peugeot 308
THE IDEA:
The new Peugeot 308 is unique and full of character - as are the people who buy it. So we invited show their true character with the Peugeot 308, for the chance to be photographed by famous French photographer Xavier Lambours , (ok so not so famous but Rankin and David Bailey were just too expensive).
THE SOLUTION:
We invited people to upload images of themselves showing their character. The submissions were then shared on facebook for people to vote on the best images. Xavier Lambours then selected 50 people from the highest votes and brought them to his studio for a professional studio shoot.
THE RESULT: See the video!
CD and Creative: Matthew Watts and Nigel Clifton
Photography: Xavier Lambours
Production: EHS4D and BETC Paris
